Branding and web design for the new building consultancy start-up

Big Fish Building Consultancy Limited provides professional services to commercial landlords, banks and the construction industry.  Candidates for the best typeface to convey the professionalism and character of a company like that were narrowed down to the two below.  Some fine-tuning of Montserrat (left,) to create a mono-spaced look, produced the logotype.

It was the client's family name that inspired the choice of logo emblem: a silhouette of a pike. Early drafts produced this angular design (below), inspired by the shadows cast by the geometries of high-rise and industrial buildings.

The winning draft was this rendition of a pike that really means business.  Softening the look was quite a challenge, its mouth and eyes leave no doubt that this predator should be taken seriously.  The resulting emblem depicts an agile creature that hopefully, doesn't scare its audience (too much).

Bright colour and the logo's characteristic flowing forms combine to create the business cards and stationery. The pike makes for a striking emblem and a bold colour-scheme sets the best aesthetic tone for that formidable-looking pose.